Digitization of Branding and Marketing is a must for FMCG companies. FMCG companies are having businesses which are mostly consumer facing and hence every company wants to reach as many consumers as possible. The products sold are mainly mass products. In a country like India it takes huge distribution muscles & awareness creation to make a product successful. With this arises the need of Digitization of Branding and Marketing for FMCG companies on a large scale.
We are living in an era of CCL where we all have a usual tendency to seek Convenience, Comfort, and Luxury. Our everyday battle includes small things with great significance: Quick interaction, weather reports, sports updates, email checking, scheduling tasks and making lists, finding the specific places, and much more. Amid such hustle and urgency, we literally wish there should be a dedicated assistant who can offer dependable guidance wherever and whenever we need. Similarly, the Field Force (FF) would wish for an assistant that can remind him of various activities, their targets to be achieved, alerts when behind the targets etc.
How to get more out of ‘Pharmaceutical Marketing’?
Pharmaceutical marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Marketing to health care providers takes three main forms: provision of drug samples, sponsoring continuing medical education (CME) and activity by pharmaceutical field force.
Business need
Management of orders at different stock points is a critical part of any sales and distribution system. Days are gone, where the customer usually provides the purchase order to stock point and the data entry operator at stock point punches the order in the system, and converts the same to sales order. This system is now replaced with highly efficient integrated supply management system, where the customer electronically generates/transfers purchase order to stock point, which in turn, just converts the same into a sales order and process the sales order.
A widget is an element of a graphical user interface (GUI) that displays information or provides a specific way for a user to interact with the operating system or an application.
Widgets are an essential aspect of home screen customization. You can imagine them as “at-a-glance” views of an app’s most important data and functionality that is accessible right from the user’s home screen. Users can move widgets across their home screen panels, and, if supported, resize them to tailor the amount of information within a widget to their preference.
Types of Widgets
Information Widgets:
- Information widgets display a few elements of importance to a user and track how that information changes over time, such as weather or sports scores
- Tapping the widget launches the associated app into a detail view