The fact that an average Indian spends approximately 3000 INR on the medicines a year depending upon rural and urban areas which makes the marketing activity a top priority for pharmaceutical companies. With the large population and spending involved, companies understand the importance of valued marketing with concerning awareness of products and services whether focussed on a B2B or B2C audience to make an effective sale. One of the strategies includes the justifiable campaigns of either product or services by the company for the targeted audience to humanize the brand. The activity includes the company’s employee as well as the audience which takes us to the data part.
With the COVID-19 outbreaking wreaking havoc worldwide, there is a huge impact of slowdown in businesses in pharma companies and history has been a proof that in any economic slump, one of the primary expense cuts is advertising and marketing.
Field Sales Force who were meeting the customers face to face for product briefing are now working from home due to which it becomes difficult for them to perform their routine activities of customer meet. The existing model of sales force detailing could be tossed on its head. If product sales didn’t suffer from, they not being in the field, do pharma companies need to send them back? Not at all.
Digitization of Branding and Marketing is a must for FMCG companies. FMCG companies are having businesses which are mostly consumer facing and hence every company wants to reach as many consumers as possible. The products sold are mainly mass products. In a country like India it takes huge distribution muscles & awareness creation to make a product successful. With this arises the need of Digitization of Branding and Marketing for FMCG companies on a large scale.
We are living in an era of CCL where we all have a usual tendency to seek Convenience, Comfort, and Luxury. Our everyday battle includes small things with great significance: Quick interaction, weather reports, sports updates, email checking, scheduling tasks and making lists, finding the specific places, and much more. Amid such hustle and urgency, we literally wish there should be a dedicated assistant who can offer dependable guidance wherever and whenever we need. Similarly, the Field Force (FF) would wish for an assistant that can remind him of various activities, their targets to be achieved, alerts when behind the targets etc.
How to get more out of ‘Pharmaceutical Marketing’?
Pharmaceutical marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Marketing to health care providers takes three main forms: provision of drug samples, sponsoring continuing medical education (CME) and activity by pharmaceutical field force.