GST! The biggest game changer for Indian taxation system. Now a days it’s one of the hot subjects continues to baffle everyone. The present tax structure is very complex, includes too many taxes, too many outdated rules, too many legislations that can take up too much time and effort.
Hence the government is going to roll out Goods & service Tax, after a long wait, the Constitution Amendment Bill (GST Bill) was finally cleared in both the Houses of Parliament to tackle existing complexities of indirect taxes to bring price uniformity and make India one unified common market. In this article we are going to take a look how GST will impact the supply chain in India?
If you want to build a strong business, you have to hand over the sales reins to your sales team. Hence keeping your sales team data focused, disciplined and motivated is a challenging task. As selling is the game of numbers and many organizations only concern for that but numbers simply tell you what your team achieved. But if you want to know how your sales team played, want to improve the way your team plays the game and boost the score in future then you need another set of numbers, namely, Key performance indicators (KPI) that give you insights into how well each member of your team is actually playing. Field sales information system help you to have all required KPI’s.
Sales is a number game. Many organizations just want to achieve the numbers by hook or crook. But this style of working will not work in long run. Your sales force are the credibility creators of your organization. Any successful brand is a brand because they are not just achieving numbers but also maintain credibility in the market. Today’s global, digital, 24/7 fast paced market its very challenging task to maintain brand credibility. By hook and crook methodology you cannot achieve that. Hence successful organizations design effective sales process and coach their sales force to efficiently follow that. For them “What” does not matter, “How” matters.
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
Let’s keep it simpler marketing is the art of finding the right customer segment which suits your product or service. Your all the marketing efforts will go into vain if you have not targeted to the right customer segment. Effective market segmentation and targeting and positioning is the key behind the success of any brand. There are four different ways to consider segmenting a market:
Present pharmaceutical market is very dynamic driven by highly informed customers expecting to get the best product at a fair price. Globalization, androidization and digitization has opened new communication channels, speed up learning and their decision-making processes. Deep understanding of the decision making triggers is very important for getting customers approval. And for understanding decision making triggers you need to study your customers and do effective segmentation and targeting. Hence contact management software is in trend.
Segmentation identifies unique sets of customers who possess similarities relevant to a products value proposition. Similarities like motivation, behavior, potential and other influences. Effective segmentation is very important to marketers to develop and implement successful marketing strategies.
Unfortunately, many segmentation efforts fail to deliver the market insights necessary to formulate sales and marketing strategy due to the many reasons like: