Blogs

Market predictability with our data driven multi-tasker platform

Looking for the perfect methods to boost your sales? Here is how we can help you.

As Steve Forbes said, “Your brand is the single most important investment you can make in your business”, We make an effort towards our client’s branding and inter-relations so they can endeavor their marketing goals. Each time business comes with innovative ways to keep themselves trending in the national or global market and for the reasons they always try to stand out of all. As we see, signage is a necessary component of any marketing plan which not only establishes an identity or brand but also attract numerous customers which can be commuters or passers-by. (more…)

Conduct tailored, multi-channeled and valuable trainings in the firm

Equipping the employees with diverse skills necessary to pull off the projects will make them confident in their abilities, gives job satisfaction, and organizations can rely on them for completing the tasks individually and in teams. An efficient training’s outcome will require less supervision which increases overall productivity and improves morale of employees. A survey said, Gen-Z is more inclined towards digital/virtual training while others were comfortable in In-person trainings. A big picture of all this suggests that organizations conduct trainings, some of them organise programs others believe in routine inductions. While bringing off it requires an effective communication rule which includes feedbacks too.

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Digital Content accelerates Digital Marketing

Digital content is the new gold for the businesses now a days. As the world is flourishing every minute in the matters of technology, a thing which has remained same over the years is engaging content. Be it a small business or megacorporation, quality content marketing has always been a key to audience centric attention. It leads more customers when marketing is informative and appealing. A subjective strategy directs the consumers towards the brand establishment in their minds and builds trust. These contents are created in different forms such as images, videos, slides, documents, HTML, etc depending upon the customer’s behavior with regards to those forms. (more…)

Finer marketing techniques – with secured data for great revenues

The fact that an average Indian spends approximately 3000 INR on the medicines a year depending upon rural and urban areas which makes the marketing activity a top priority for pharmaceutical companies. With the large population and spending involved, companies understand the importance of valued marketing with concerning awareness of products and services whether focussed on a B2B or B2C audience to make an effective sale. One of the strategies includes the justifiable campaigns of either product or services by the company for the targeted audience to humanize the brand. The activity includes the company’s employee as well as the audience which takes us to the data part.

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Impact of COVID-19 on Field Sales Force of Pharmaceuticals

Impact of COVID-19 on Field Sales Force of Pharmaceuticals

With the COVID-19 outbreaking wreaking havoc worldwide, there is a huge impact of slowdown in businesses in pharma companies and history has been a proof that in any economic slump, one of the primary expense cuts is advertising and marketing.

Field Sales Force who were meeting the customers face to face for product briefing are now working from home due to which it becomes difficult for them to perform their routine activities of customer meet. The existing model of sales force detailing could be tossed on its head. If product sales didn’t suffer from, they not being in the field, do pharma companies need to send them back? Not at all.

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