The fact that an average Indian spends approximately 3000 INR on the medicines a year depending upon rural and urban areas which makes the marketing activity a top priority for pharmaceutical companies. With the large population and spending involved, companies understand the importance of valued marketing with concerning awareness of products and services whether focussed on a B2B or B2C audience to make an effective sale. One of the strategies includes the justifiable campaigns of either product or services by the company for the targeted audience to humanize the brand. The activity includes the company’s employee as well as the audience which takes us to the data part.
By whom for whom; the data needs to be recorded on a digital platform in order to track the market, product, audits, budgets, generate leads and much more. Mostly such promotional activities are performed by sales representative for physicians, civilians, and pharmacists. These activities are performed in customer’s premises which are usually business campus where maximum engagement can be achieved. Effective digital data management can help understand target audience’s behavior to plan future marketing techniques. This data often includes legal permission and consents to execute some commercial activities, which needs additional security requirements.
However, there are few important things which should be considered by company to maintain the necessary engagement as well as consistent data security on single channel. We got a key here for the personalized demand of the current trending market’s need. FForce-SFA provides an integrated as well as stand-alone solution to protect your data to mould your future campaigns smooth and effective which can be accessed by both web and mobile platform. We believe to make this marketing strategy easier for the companies, while they can still get their focus across other strategies to engage and move in the right direction.