eDetailing
Traditionally pharmaceutical companies used to focus more on face-to-face conversation with physicians, doctors and surgeons for introducing new drugs or medical devices in the market so they invested heavily on recruiting more medical reps for more market penetration. But in this cut-throat competitive business world one side where the no. of pharma players have quadrupled and on the other side the queue of patients have also been longer so it’s tough for the physicians to manage both patients and medical reps of various organizations who wants to meet for giving them brief about the newly launched drug or medical device.
Medical representatives have to wait for hours for getting small window of few minutes to brief the physicians so in this fast changing and busy world this traditional methods of detailing are not very effective.
Contact management software help you to know more about the people who matter to your business.
Your satisfied customers are your advocates who disseminate their experiences through word of mouth and create good will for your business. So in this intense cut-throat competitive business environment every business is making efforts towards transforming the customers into advocates. This journey of transforming prospects into customers and then customers to your business advocates, need through understanding of your customers.
Ecommerce, Pharmaceuticals, FMCG and food and beverage companies have very huge product portfolio so for effective positioning of each product they all need to segment the customers into various groups on the basis of demographic (Age, gender, education, income, marital status etc.), geographic (country, language, culture, values etc) and socio economic class (SEC A, SEC B,SEC C etc ).
In our recent research we found that companies are still relying mostly on Excel based spread sheets for demand planning & forecasting. Another interesting fact that we observed that they have invested multi-million dollars behind implementation of legacy ERP solutions but still using Excel for demand planning. These legacy ERP solutions bring very beautiful benefits like processes streamline, integration and transparency but it has its own limitations like very complex, not flexible, costly and require lot of training.
FMCG, Pharmaceuticals, Healthcare are few of the industries doing their business in intense cut-throat competitive environment and the success mantra for exceling in this scenario are lean supply chain cycle, resource optimization and just-in-time-delivery.
FMCG, Pharmaceuticals, Life Science are few of the industries where the success mantra lies in effective end-to-end distribution management. Fierce competition, rapidly changing market dynamics, changing customer’s preferences, globalization, and arrival of new entrants are few of the major challenges facing these above mentioned industries. Just-in-time delivery, resource optimization and process automation are the three key areas where every organization is focusing today.
Distribution management software
Successful FMCG brands have achieved excellent control over the distribution cycle which is the spinal cord of any business. As the products are perishable, have a short shelf life and intense competition made the distribution management very complex and challenging for the companies. Now they all are rapidly redesigning their distribution chain by adopting different technologies like legacy ERP,SCM,CRM and SFA solutions.
FForce has been specially developed after gathering and assessing all the distribution channel needs, is the smart and modern distribution management software dedicatedly built for FMCG industry.
FForce – distribution management software empowers you to achieve:
- Lean supply chain
- Fast replenishment cycle
- Eliminate errors, wastages and shortages
- Resource or inventory optimization
- Speed up receivables
- Customer profile management
- Easy return processing
- Effective scheme execution
- Quick approvals
- Accurate demand forecasting
- Ready to produce business intelligence reports