eDetailing
Traditionally pharmaceutical companies used to focus more on face-to-face conversation with physicians, doctors and surgeons for introducing new drugs or medical devices in the market so they invested heavily on recruiting more medical reps for more market penetration. But in this cut-throat competitive business world one side where the no. of pharma players have quadrupled and on the other side the queue of patients have also been longer so it’s tough for the physicians to manage both patients and medical reps of various organizations who wants to meet for giving them brief about the newly launched drug or medical device.
Medical representatives have to wait for hours for getting small window of few minutes to brief the physicians so in this fast changing and busy world this traditional methods of detailing are not very effective.
Digital revolution
The digital revolution has transformed the whole way of doing business. Due to this digital revolution and high proliferation of electronic devices the new trend of eDetailing came into existence. eDetailing has completely restructured the traditional detailing methods. Today’s medical reps do not need to carry heavy weight bag loaded with samples and supported documents, modern medical reps carry latest digital gadgets like tablets, smart phones and IPad loaded with all the relevant information in the form of Info graphics, videos, presentations, various dossiers in digital format with the option of customization. Now they do not need to wait for hours, they can simply invite the key opinion leaders to join their webinar or login in the website where they can get all relevant information easily with 24/7 availability. Many Pharma players also have started call center to answer the queries of influencers.
eDetailing imparts various capabilities to pharma players like:
- Ability to create inviting content in various multimedia format
- Reduce time, cost and efforts
- 24/7 accessibility with the power of customization
- Ability to segment physicians
- Secure, trackable and hierarchy wise control
- Reduce attrition rate and boost the morale of MR’s
Modern medical reps can brief their physicians about efficacy, side effects, dosage, drug-to drug interaction and indications over the phone and through video conferencing as per the convenience of physician by sitting in room.
eDetailing not only benefited Pharma players but also add value to the physicians
With eDetailing, doctors get the flexibility and control when it comes to time, privacy and objectivity, without disrupting their daily routine and compromising the quality of patient care they provide.As per the latest survey physicians spend 7.5 minutes per eDetail compared to 2 minutes for a sales representative’s call. eDetailing made the life of physicians easy, they can gather their required information very easily and various others like:
- Timely access of the updateable drug information
- Ordering sample with the help of single click
- Participation in group discussions on the topics that interest them
- Quality interaction with medical reps
- Flexibility and control as per the convenience
FForce eDetailing is a cost effective tool integrated with CRM allow Pharma players to establish long lasting relationship with the KOLs (key opinion leaders).