One of the toughest challenge for filed force today is getting a prospect to respond. In this intense competitive business world lead generation is the toughest job. According to the recent research, any prospect evaluate at least three to five options at a time.
In fact email click-through rates are hovering around 3 percent and ten cold calls are needed, on average to reach a prospect, up from five calls in 2008.This indicate that the importance and effectiveness level of sales messages are dropping.
But this does not mean that it’s impossible to break the ice. According to Gartner, 71 percent of buyers are open to initiate with the field force during the initial stages of their evaluation. But with one size fit for all strategy you cannot grab the attention of prospects.
The most of the time field force occupied in sales related activities like monthly tour planning, daily call reports, customer contact management, sending quotations, follow-up mails, expense submission and many more, as still most of the organizations are following manual methods. That’s why the smart organizations are advocating the use of sales accelerating solutions like sales force automation (SFA) which automate and standardize these sales associated activities and provide your field force free time to build personalized strategy for various prospects.
Here are the ways how sales force automation help you to build personalize strategy and open new doors:
For building customer centric strategy, it is important to understand the prospects or customers. The customer relationship management (CRM) module comes with SFA software allow you to keep all required details of your customers like name, age, gender, income, religion, education, area of interest, buying history, last interaction, social media engagement and many more. Along with all the relevant customer information CRM module also allow you to prepare customized presentation, sending personalized mails and messages. This not only grab the attention of your prospects but also increase your chances to close the deal.
With modern sales force automation (SFA) software you can book & place orders instantly at your distributors/retailers premise, take stock count and display status, offer various schemes, track competitors activity, do market research, produce product/region/player/team/individual wise reports and all these on the go.
These facilities will help you in-depth market penetration and stand out of the crowd.