One of the toughest challenge for filed force today is getting a prospect to respond. In this intense competitive business world lead generation is the toughest job. According to the recent research, any prospect evaluate at least three to five options at a time.
In fact email click-through rates are hovering around 3 percent and ten cold calls are needed, on average to reach a prospect, up from five calls in 2008.This indicate that the importance and effectiveness level of sales messages are dropping.
But this does not mean that it’s impossible to break the ice. According to Gartner, 71 percent of buyers are open to initiate with the field force during the initial stages of their evaluation. But with one size fit for all strategy you cannot grab the attention of prospects.
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FForce has been specially developed for Pharmaceutical, Healthcare and FMCG industries. But in this intense competitive business environment every one need specialized solution. Fast moving consumer goods is the industry which is under tremendous pressure due to the cut throat competition, new entrants and changing market dynamics. In present scenario FMCG companies are looking to automate its overall process to bring greater efficiency which resulted increase bottom line.
FMCG network includes C&F agents, distributors, wholesalers and retailers, spread across the length and breadth of geographies. It is tough challenge for these companies to effectively manage supply chain, sales and distribution and field force with traditional manual and paper based system.
FForce! sales force automation software is the perfect solution for FMCG companies which empowers them to establish lean supply chain, short replenishment cycle and increase field force effectiveness.
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