FForce has been specially developed for Pharmaceutical, Healthcare and FMCG industries. But in this intense competitive business environment every one need specialized solution. Fast moving consumer goods is the industry which is under tremendous pressure due to the cut throat competition, new entrants and changing market dynamics. In present scenario FMCG companies are looking to automate its overall process to bring greater efficiency which resulted increase bottom line.
FMCG network includes C&F agents, distributors, wholesalers and retailers, spread across the length and breadth of geographies. It is tough challenge for these companies to effectively manage supply chain, sales and distribution and field force with traditional manual and paper based system.
FForce! sales force automation software is the perfect solution for FMCG companies which empowers them to establish lean supply chain, short replenishment cycle and increase field force effectiveness.
1) Reduce dependency on distributors
FMCG companies mostly relied on its channel partners like C&F agents and distributors for market penetration. They dump their inventories and stimulate and push them to sell more. For getting market response, competitors move, changing customers need, FMCG companies depend on their channel partner’s feedback. This strategy is not effective in current scenario. As the competition grows distributors have more choice so they are no more your loyal customers. Here FForce allows you to go one step forward and connect with your end user directly and get real time market insights.
2) Effectively tracking and managing secondary sales
Till now FMCG companies were able to track their primary sales only done through channel partners but that’s not suffice for building brand value. FForce empowers you to connect with your retail customers directly, book orders instantly, real time stock audit, smooth return processing, faster receivables and assist FMCG companies to enhance brand loyalty among consumers.
3)Real time market insights
FForce assist FMCG companies to gather real time market insights like competitors move, customer’s feedback, and share of shelf so the top executives would be able to formulate sales, distribution and promotional strategy and execute it effectively.
4) Enhance field force performance
Usually field force have to invest most of their precious time and energy in non-selling activities like travel planning, daily call report submission, expense submission, prepare presentations, sending emails, waiting for approvals. It is very tough for them to perfectly manage core sales and non-selling activities together. FForce! sales force automation software automate these tasks and allows field force to think out of the box that stimulate them to perform and enhance overall sales performance.
5) Micro business analytics
FForce also provide valuable micro business analytics like sales report country, state, territory, team, individual, product, period wise, budget v/s actual sales and comparison analysis of two different promotional campaigns, fast moving products and many more. That will help FMCG companies to identify the pain areas, understand the trend and formulate strategies accordingly.
6) Accurate demand forecasting
Ability to track and manage secondary sales effectively will enable FMCG companies to forecast future demand accurately indispensable for achieving optimum utilization of resources and just-in-time delivery which is the success mantra in this complex industry.
7) Seamless integration with any ERP
FMCG biggies are using popular ERP solutions like SAP, Microsoft Dynamics, Oracle, Sage, Epicor, Tally and QuickBooks but these legacy ERP has its own limitations like these solutions are not very flexible, very complex to learn, time consuming, licensed based. FForce web based sales force automation software with cloud mobility, can seamlessly integrate with any of these mentioned ERP which will allow you to fetch valuable business intelligence reports easily in front of top executives so that they can effectively plan future road map.