Advent of cloud services, highly proliferation of mobility solutions and major acceptance of digital technologies have transformed the age old approach of traditional detailing of Pharmaceutical companies with eDetailing. Pharmaceutical companies are working very hard to influence KOL’s (Key Opinion Leaders) who are doctors, physicians and surgeons responsible for prescribed their drugs to the patients.
We often experienced when we visit any doctor or physician the long queue of MR’s with their heavy bag waiting for their term to meet the doctor for detailing about their newly launched drug to increase their share of prescription.
The current scenario is very competitive doctors, physicians are loaded with the increasing no. of patients so struggling to get time for MR’ during their working hours. On the contrary side MR’s need to work in huge pressure of completing 5-6 appointments in a day , waiting long hours in the queue, getting not sufficient time for detailing, finally the company have to face high attrition rate.
Complexities with traditional detailing
- Need to manage huge team of medical reps
- Increasing traveling and admin cost
- Unable to track medical reps on the field
- MR’s find difficulties in customizing content
- Unable to get real time in clinic feedback
- Unable to differentiate from competitors
- High attrition rate
FForce eDetailing is the perfect remedy for both the company and KOL’s. One side FForce eDetailing empowers the Pharma companies to present their products in an exciting way with various value added features and on the other side it’s giving the doctors, physicians the freedom to access it as per their convenience.
Here in this article we want to highlight the differentiation factors of FForce-eDetailing.
Green solutionFForce – eDetailing encourage the green environment within the organization. It transformed the old paper based detailing into exciting digital content in PDF, presentations, videos, info graphics, images, etc. It also transformed the whole working pattern, today’s MR’s working on prefixed appointments, carry IPads loaded with all required data.
In-clinic briefingFForce eDetailing allows you to track the each detailing done by your MR’s to doctors and physicians that help you to understand the interest area of KOL’s and prepare content according to that.
Add-onsFForce also provide various add-ons like employee/doctors profile management, tour planning, daily call report submission, expense submission, alerts and notifications for next meeting, follow ups, sample ordering etc. that means complete automation of your sales cycle.
CustomizationFForce-eDetailing also allow you the flexibility like to customize your presentations as per your need, set different folders for various appointments etc.
Secure systemFForce – eDetailing provide you the secure platform where you can prepare and keep your data. You can keep hierarchy wise access control of all your precious data.