Distribution software
The success of any FMCG brand is depend on three pillars:
- Just in time delivery
- Inventory optimization
- Accurate demand planning
Having effective distribution cycle plays a crucial role in achieving these above mentioned pillars. Today the biggest challenge is to get real time secondary sales data which is very important for reducing time to market, accurate demand forecasting and stock outs. The distribution cycle is the most important and arguably the most intricate process that needs to be understand pervasively if you want to be ahead of your competitors. The CRM and ERP software’s available in the market unable to do that. Let’s find out why?
Let’s understand first how distribution cycle works?
FMCG companies are majorly relying on its channel partners like stockist or C&F agents. Companies dump their inventories in their partner’s premises and pressurize them to sales more as these channel partners are responsible for the further sales to distributors or wholesalers. Every distributor have their own sales team who visited the retailers in their respective zones , and book orders in their hand held diary or notebook and at last in the evening they will find inventory availability and process orders and if the required inventory is not available then will order it from stockist. This manual supply chain process is error prone, cost, time and effort consuming and not effective in this cut-throat competitive business world.
Today most of the FMCG companies are using their own legacy ERP software but the presence of software till either in the company warehouse or channel partners premises(C&F agents or stockist) which only track primary sales failed to capture secondary sales.
Complexities associated with this traditional supply chain cycle:
- Distributors are not your loyal customers as they are dealing multiple brands
- Chance of order missed out is always high as orders are coming from different sources like email, phone, verbally, whatsapp etc.
- Stock out, wastages and assumption based commitments
- Long replenishment cycle
- Time, effort and cost consuming
- Pending payments or long collection cycle
- Unable to track order status
- Unable to capture share of shelf, market trend and competitors move
- Assumption based forecasting
- Unable to produce sales analysis reports
So to survive and thrive in this intense competitive business world FMCG players are looking for the dynamic distribution software which can streamline, shorten and automate the whole supply chain cycle.
FForce is the perfect distribution software specially built to cater all the requirements of modern FMCG distribution cycle.