Equipping the employees with diverse skills necessary to pull off the projects will make them confident in their abilities, gives job satisfaction, and organizations can rely on them for completing the tasks individually and in teams. An efficient training’s outcome will require less supervision which increases overall productivity and improves morale of employees. A survey said, Gen-Z is more inclined towards digital/virtual training while others were comfortable in In-person trainings. A big picture of all this suggests that organizations conduct trainings, some of them organise programs others believe in routine inductions. While bringing off it requires an effective communication rule which includes feedbacks too.
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Digital content is the new gold for the businesses now a days. As the world is flourishing every minute in the matters of technology, a thing which has remained same over the years is engaging content. Be it a small business or megacorporation, quality content marketing has always been a key to audience centric attention. It leads more customers when marketing is informative and appealing. A subjective strategy directs the consumers towards the brand establishment in their minds and builds trust. These contents are created in different forms such as images, videos, slides, documents, HTML, etc depending upon the customer’s behavior with regards to those forms. (more…)
The fact that an average Indian spends approximately 3000 INR on the medicines a year depending upon rural and urban areas which makes the marketing activity a top priority for pharmaceutical companies. With the large population and spending involved, companies understand the importance of valued marketing with concerning awareness of products and services whether focussed on a B2B or B2C audience to make an effective sale. One of the strategies includes the justifiable campaigns of either product or services by the company for the targeted audience to humanize the brand. The activity includes the company’s employee as well as the audience which takes us to the data part.
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With the COVID-19 outbreaking wreaking havoc worldwide, there is a huge impact of slowdown in businesses in pharma companies and history has been a proof that in any economic slump, one of the primary expense cuts is advertising and marketing.
Field Sales Force who were meeting the customers face to face for product briefing are now working from home due to which it becomes difficult for them to perform their routine activities of customer meet. The existing model of sales force detailing could be tossed on its head. If product sales didn’t suffer from, they not being in the field, do pharma companies need to send them back? Not at all.
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How to get more out of ‘Pharmaceutical Marketing’?
Pharmaceutical marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Marketing to health care providers takes three main forms: provision of drug samples, sponsoring continuing medical education (CME) and activity by pharmaceutical field force.
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One of the most interesting aspects of working in sales is consistently straddling the line between art and science. As sales has evolved, the “science” part has come to mean more specifically leveraging technology to enhance the process. Sales force automation software has a dramatic impact on the way sales are performed. According to recent study salespeople using an automated solution increased their talk time by 88 percent and had 15 percent higher contact and conversion rates than their peers. Sales automation has indisputably made salespeople more efficient, but some people worry that outsourcing too much to a machine can make sellers impersonal and therefore less convincing for potential buyers.
The danger of a blind reliance on sales force automation software is obvious. If salespeople lean heavily on generic email blasts, for example, they risk frustrating and alienating buyers. They also might become complacent and lose important skills like critical analysis of prospects’ pain points. The true power of sales force automation software lies in harnessing the benefits of automation (science) without losing the advantages of human connection (art). By implementing these solutions strategically, salespeople can not only retain their ability to form relationships with prospects, but also enhance it.
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