Why do you require business intelligence software?
If you are the part of FMCG (Fast Moving Consumer Goods) or CPG (Consumer Packaged Goods) industry, you have to face constant complex challenges like more market penetration, growing product portfolio, upward movement in the price of raw materials, arrival of new entrants and achieving compliance with strict regulations. For thriving in this industry you need to achieve below mentioned bench marks like:
- Effective market research
- Lean supply chain
- Just-in-time delivery
- Targeted marketing campaigns
- Efficient distribution network
- Sales force automation