Why do you require business intelligence software?
If you are the part of FMCG (Fast Moving Consumer Goods) or CPG (Consumer Packaged Goods) industry, you have to face constant complex challenges like more market penetration, growing product portfolio, upward movement in the price of raw materials, arrival of new entrants and achieving compliance with strict regulations. For thriving in this industry you need to achieve below mentioned bench marks like:
- Effective market research
- Lean supply chain
- Just-in-time delivery
- Targeted marketing campaigns
- Efficient distribution network
- Sales force automation
For attaining all these above mentioned benchmarks the FMCG and CPG organization must establish and leverage smart combination of technology and business intelligence and have to deliver quality to every customer. With technologies like ERP, SFA, CRM these organizations can automate their processes but with business intelligence software they can identify the pain areas like non performing products, territory, reps, schemes, marketing campaigns etc. and formulate strategy to overcome.
Business intelligence software extract and collect data from various sources, putting it into required format and shape which will give you real time insights , you required for effective decision making.
How business intelligence software is adding value to your organization?
Web based solution with Cloud
Modern business intelligence software comes with web based solution which allow you to access by logging in via a designated URL, you just need a decent internet connection. Added with cloud allow you to access this analytics capabilities at anytime, anywhere in the world and on any device, for executive who are always on the move , access to these mobile reports is always adorable.
Drill-down / data filters
Modern business intelligence software also comes with various data filter options and drill down capabilities which will help you to find your required information easily and can do micro and macro analysis.
Secure
Business intelligence software also allows you to control internal security by assigning user permissions and access controls. Individual or group can access data analytics as per his role or hierarchy beyond that you need to get permission of higher authorities.
Data visualization
Data visualization capabilities in business intelligence software can be a great way to transform your data to knowledge. Dashboards, charts, graphs, and other visuals can really help to illustrate the key messages in your data and can be an invaluable tool for presenting information in a quick and easy to digest manner.
With dynamic business intelligence software you can get real time business metrics with just few clicks, you needed for effective decision making.