Champions of the industries like FMCG, CPG, Food & Beverages and Pharmaceutical industry are like a big Banyan tree whose roots are spreaded deeper within earth. Similarly the champions are champions because of their on time presence across the length and breadth of the global market and their quick response to the market demand. Your success in these above mentioned industries depends on effective distribution management and with manual methods you cannot achieve that. Without having real time market insights you cannot survive in today’s highly competitive business world. That’s why the demand for the distribution software is very high. Here are the obstacles faced by organizations managing distribution manually.
- Struggling to capture real time secondary sales, stock status, payment history, competitor’s activity, market survey and more
- Your demand forecasting is being on the basis of assumptions only
- Dependent on your partners
- Unable to get desired BI reports needed for decision making
- Overstocking and stock outs
- Unable to meet the deadlines
- Poor customer records
- Increasing product return demands
- Increased gap between demand and supply
- Higher production cost
- Inefficient logistics
- FDA crack up on expired products
- Inability to make quick decisions in response to market changes
Due to globalization, digitization, Govt. various initiatives to boost investment, merger and acquition enhanced competition at the same time decrease the loyalty level of customers. Today’s customers are very much aware, price and quality centric so they are always ready to switch towards better options. In this scenario you will have to constantly evolve your product portfolio and redesign your distribution channel for more wider, on time presence in the market. Here distribution software will play as a game changer for you.
With the add-ons like cloud and mobility, distribution software allow you to go one extra mile or to directly connect with your retailers at the farthest corner and capture real time activities occurred in your retail customers outlet like order booking, stock status, historical purchases and transactions, offers and schemes applicable, market survey, competitors activity, sales return processing and many more.
The next generation distribution software also comes with the ability to integrate with any third party systems like SFA, CRM, SCM, Accounting and ERP which would help everyone like your sales managers to understand who is selling what and how much, what their subordinate has planned and achieved, the effect of promotional schemes, shift in the preference of customers and many more and when they pass on these all real time information to the top management, helped top management to effectively chalk the future road map.
Business benefits of distribution software
- Reduce procurement cycle
- Increase visibility of available stock
- Easy order tracking
- Effective secondary sales tracking & recording
- Secure & faster collections
- Reduce cost of processing product return
- Effective execution of promotional schemes
- Real time market feedback
- Enhance brand value