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Market predictability with our data driven multi-tasker platform

  • July 18, 2022
  • Pragya Upadhyay
Looking for the perfect methods to boost your sales? Here is how we can help you. As Steve Forbes said, “Your brand is the single most important investment you can make in your business”, We make an effort towards our client’s branding and inter-relations so they can endeavor their marketing goals. Each time business comes with innovative ways to keep themselves trending in the national or global market and for the reasons they always try to stand out of all. As we see, signage is a necessary component of any marketing plan which not only establishes an identity or brand but also attract numerous customers which can be commuters or passers-by. (more…)

Why market segmentation and targeting is the heart of marketing activities?

  • November 7, 2016
  • Varun Patel
Why market segmentation and targeting is the heart of marketing activities?

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”

Let’s keep it simpler marketing is the art of finding the right customer segment which suits your product or service. Your all the marketing efforts will go into vain if you have not targeted to the right customer segment. Effective market segmentation and targeting and positioning is the key behind the success of any brand. There are four different ways to consider segmenting a market:

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