Present pharmaceutical market is very dynamic driven by highly informed customers expecting to get the best product at a fair price. Globalization, androidization and digitization has opened new communication channels, speed up learning and their decision-making processes. Deep understanding of the decision making triggers is very important for getting customers approval. And for understanding decision making triggers you need to study your customers and do effective segmentation and targeting. Hence contact management software is in trend.
Segmentation identifies unique sets of customers who possess similarities relevant to a products value proposition. Similarities like motivation, behavior, potential and other influences. Effective segmentation is very important to marketers to develop and implement successful marketing strategies.
Unfortunately, many segmentation efforts fail to deliver the market insights necessary to formulate sales and marketing strategy due to the many reasons like:
(more…)Contact management software help you to know more about the people who matter to your business.
Your satisfied customers are your advocates who disseminate their experiences through word of mouth and create good will for your business. So in this intense cut-throat competitive business environment every business is making efforts towards transforming the customers into advocates. This journey of transforming prospects into customers and then customers to your business advocates, need through understanding of your customers.
Ecommerce, Pharmaceuticals, FMCG and food and beverage companies have very huge product portfolio so for effective positioning of each product they all need to segment the customers into various groups on the basis of demographic (Age, gender, education, income, marital status etc.), geographic (country, language, culture, values etc) and socio economic class (SEC A, SEC B,SEC C etc ).