Advent of cloud services, highly proliferation of mobility solutions and major acceptance of digital technologies have transformed the age old approach of traditional detailing of Pharmaceutical companies with eDetailing. Pharmaceutical companies are working very hard to influence KOL’s (Key Opinion Leaders) who are doctors, physicians and surgeons responsible for prescribed their drugs to the patients.
We often experienced when we visit any doctor or physician the long queue of MR’s with their heavy bag waiting for their term to meet the doctor for detailing about their newly launched drug to increase their share of prescription.
(more…)
eDetailing
Traditionally pharmaceutical companies used to focus more on face-to-face conversation with physicians, doctors and surgeons for introducing new drugs or medical devices in the market so they invested heavily on recruiting more medical reps for more market penetration. But in this cut-throat competitive business world one side where the no. of pharma players have quadrupled and on the other side the queue of patients have also been longer so it’s tough for the physicians to manage both patients and medical reps of various organizations who wants to meet for giving them brief about the newly launched drug or medical device.
Medical representatives have to wait for hours for getting small window of few minutes to brief the physicians so in this fast changing and busy world this traditional methods of detailing are not very effective.
(more…)