Digitization of Branding and Marketing is a must for FMCG companies. FMCG companies are having businesses which are mostly consumer facing and hence every company wants to reach as many consumers as possible. The products sold are mainly mass products. In a country like India it takes huge distribution muscles & awareness creation to make a product successful. With this arises the need of Digitization of Branding and Marketing for FMCG companies on a large scale.
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“They may forget your name, but they will never forget how you made them feel” – Maya Angelou
These words are so apt. We all love to be recognized, and your patients appreciate it when you recall what health issues they have, what their children’s names are, what you discussed with them during their previous visit, and where they went for their vacation. This makes them feel like they are so important.
Patient Relationship Management (PRM) represents a healthcare version of customer relationship management (CRM).
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