Your field force are the face of your organization, they are responsible for creating your brand image in the market with their effective communication, commitment and relationship with your customers. If your field force are not satisfied you cannot build your brand value in spite of spending millions of dollars in marketing and promotion. So the leading organizations are always giving huge importance to field force excellence.
We always have experienced that employees working in restaurants like Café Coffee Day seemingly happier than in MNC Pharma companies. Your field force are not machine that can be driven only by efficient process alone. They require proper motivation, guidance and training to make the process work. Pharma industry is the industry which is facing high attrition rate and the reason behind that is hidden dissatisfaction lies in field force. Here are the top 5 obstacles towards achieving field force excellence:
1. Inability to get information needed in timely manner
Generally we have seen that Pharma industry rapidly hires field representatives and after providing 3-4 days training send them on the field and then the problem starts, field force needs to be updated always but the ground reality is that there is a huge communication gap between top management and field force. Even good information takes its own sweet time to reach the people at the ground level. Quality of information and timely dissemination of information can do wonders towards achieving field force excellence.
GST stands for Goods & Service Tax, is a consumption based tax levied on sale, manufacture and consumption on goods & services at a national level.
Seen as the panacea for removing the ill-effects of all indirect tax levied by state and central government. Exports and direct tax like income tax, corporate tax and capital gain tax will not be affected by GST. Alcohol, crude petroleum, motor spirit, diesel, aviation turbine fuel and natural gas will be out from the jurisdiction of GST. The current complex tax system will be replace by dual GST which is concurrently levied by central and state government.
- CGST (Central GST)- levied by center
- SGST (State GST) – levied by state
- IGST (Integrated GST) – levied by central Govt. on inter-state supply of goods
Advent of cloud services, highly proliferation of mobility solutions and major acceptance of digital technologies have transformed the age old approach of traditional detailing of Pharmaceutical companies with eDetailing. Pharmaceutical companies are working very hard to influence KOL’s (Key Opinion Leaders) who are doctors, physicians and surgeons responsible for prescribed their drugs to the patients.
We often experienced when we visit any doctor or physician the long queue of MR’s with their heavy bag waiting for their term to meet the doctor for detailing about their newly launched drug to increase their share of prescription.
FForce is a web based sales force excellence platform, specially developed for FMCG, (CPGs) Consumer Packaged Goods, Food & Beverages, Pharmaceutical and Life Science industry after thorough understanding of the industry dynamics like supply chain, distribution channel, retail execution and identifying the pain areas like:
- Dependability on stockists or distributors
- Inability to map secondary sales, retail level activities
- Forecasting based on assumptions
- Manual error prone and time consuming processes
Modern field sales excellence platform- FForce introduced by Sarjen Systems, specially developed for Pharmaceutical, FMCG, Food & Beverages and consumer packaged goods (CPG) industry. With having 18 + years of expertise in software consultation & implementation to different spectrum of industries globally, superior project management skills and sound domain knowledge, Sarjen Systems have come up with this smart platform specially built to cater all the modern sales and distribution need.
Before digging deeper let’s brief first what is FForce and its capabilities?
FForce is a dynamic and intuitive field sales excellence platform with SAAS and cloud which empowers you to streamline, automate and expedite your sales cycle like daily tour planning, monthly planning, joint call planning daily activity reporting, expense submission, eDetailing, leave management, customer profile management, beat planning , order booking at both distributor and retailer level with smart phone/iPad/tablet in online & offline mode, stock audit, order tracking, easy return and replacements , sales promotion and scheme management, credit management, receivables management, territory management and many more on the go.