Blogs

How technological transformation is transforming the sales process

why your business need sales force automation software?

Technology is evolving very rapidly, in this cut-throat competitive business environment its imperative for businesses to embrace this technological evolution to stay competitive. So today business are ready to adopt right technological solution because the success of any business depends on three pillars like: Process automation and integration, resource optimization and sales automation. Creating an efficient sales strategy and implementing it effectively is the most required strength which every businesses want to gain and without adopting right sales force automation software it is not attainable.

Here are some of the ways how sales force automation software has changed business for the better; by streamlining sales techniques and the sales process.

How technological innovation impact sales process

Selling requires various tedious, repetitive and time consuming tasks like tour planning, managing huge contact details, fixing up appointments, sending follow-up emails, expense submission, and customer contracts creation and management all of which reduce productivity and profitability when done manually.

1) Sales force automation (SFA) software :

automates all the above mentioned task and freeing up sales employees to focus on activities that generate more sales and revenue. Sales force automation software empowers sales managers to keep their teams up to date on current and new products and services. With SFA, managers can also have instant and easy access to activities like sales country/team/territory/product/brandwise, sales opportunities, customer complaints, and other relevant data used to determine sales success. Real time relevant data enables the strategy creators to create effective strategy to acquire more market share.

2) Cloud computing :

Selling and marketing is integral to every business and a company’s sales team is undoubtedly crucial to its success. Often sales processes are disjointed and individual salespersons work to their own agenda; fierce competition usually means that the best sellers keep their methods close to their chest. This makes the task of tracking and optimizing processes difficult for managers.

A good cloud-based customer relationship management (CRM) platform allows employees to quickly access and share customer details, improving the flow of information within a sales team. Cloud based CRM software provide instant access to customer information. The benefit of opting for a cloud based system rather than building an in-house database is that the CRM system is accessed over the internet. This means that the field sales team can access and update information using their smartphones or laptops, tablets and iPad regardless of any device, any place they are.

3) Mobile technology

The proliferation of mobile devices, such as smartphones and tablets, has transformed the whole sales processes. This new innovation has transformed the whole buying experience as todays customers can research, evaluate and purchase any product and services any time anywhere as per their convenience. Marketers and sales teams should take that into account, since research shows 90% of consumers who use their mobile device to research prospective products and services end up making a purchase. This has increased the efficiency of sales reps by equipping them with latest gadget loaded with all required and relevant information like sales performance of team, inventory status, tour planning, expense submission and order booking and all on the go.

4) Social media platforms

Social media platforms are providing great opportunity to today’s marketers and sellers to establish two way communication with customers. Social media platforms is very cost effective and facilitating companies to shake hands with millions of customers, engaging them in conversations about products and services for valuable insights that could lead to a sale. Social media transform the word globalization into localization as it’s allowing both buyers and sellers the freedom to communicate with any one sitting in any corner of the world.

Customer feedback on social media sites also helps businesses refine and shape their messages and sales tactics to ensure greater success in the future. Social platforms offer a unique advantage for sales teams, and studies suggest that 75% of sales professionals who use social media consistently outperform their peers who don’t.

5) Big data

Organizations today face overwhelming amounts of data, organizational complexity, rapidly changing customer behaviors, and increased competitive pressures. New technologies as well as rapidly proliferating channels and platforms have created a massively complex environment. At the same time, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviors.

Companies are utilizing Big Data to create sales strategies as proper data analysis can help them implement the right decisions to drive up sales. Whether you deal in B2B, B2C or even C2C sales, Big Data will definitely help increase your conversions.

The truth is having a Big Data strategy is still a new concept for sales but sales leaders are expecting big data to impart significant impact on their businesses. The majority of respondents indicated that if they had a single platform to gather both data and insight, they would see an improvement in prospecting effectiveness, time spent selling, conversions, and ultimately, win rates.

Technological transformation is transforming the world of sales. Going forward, only organizations that adopt powerful tools and technologies such as big data, social media, mobile technologies, and the cloud to streamline the sales process will remain profitable and competitive. Those who choose to retain with outdated sales techniques may ultimately cease to exist.