Digitize, automate and improvise sales force operations by keeping the customers engaged
Client profileA leading, vertically integrated global pharmaceutical formulation development, manufacturing, and marketing company; committed to challenging the unmet medical and societal needs through a comprehensive pharmaceutical value chain spanning across the world.
Business situationInitially they were relying on traditional methods only. Had a huge team of business development responsible for meeting the customers face to face and detailing about their products and establishing bonding with them to increase share of references of their products. But with the pandemic, it became difficult for the Business Development team to meet the customers.
Business complexities at a glance
- Unable to meet the customers
- Decreased productivity
- Decreased customer engagements
- Downtrend in business
Solution overviewOur proficient team identified all the pain areas and offered them a smart feature in FForceSFA. It provided a window, to the field force, to make Digital Call with the customers for product briefing. With this feature they just need to carry their mobile devices loaded with multimedia presentations. The solution helped them to schedule online calls with customers and share rich multimedia template-based invitation. Customers can join the online calls without installation of any app. They are just required to click on the meeting invitation link from any device and the call gets started. The Business Development team can make video/audio calls and do their product briefing by sharing the targeted and controlled content provided by company. FForce-SFA also offered our clients various functions like:
- Customers/products profile management
- Tour plan, Call submission
- Expense submission
- In-clinic briefing
- Quiz and Knowledge sharing
- Timesheet for Managers
- Analytics / MIS
- Marketing Activities
- Off Field Activities Reporting
- Boosts Productivity
- Increased Security
- Reduced Costs
- Improved customer engagements
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