A leading chain of IVF realizes to adopt FForce for effective sales automation

A leading chain of IVF centers in India adopted FForce to automate sales process and handle patient management

Automate and improvise sales strategy knowing customer demand, traits & behavior

Client profile

One among the largest service providers in Fertility Space aiming to bring advanced Assisted Reproductive Technology (ART) to India in partnership with IVI of Spain; providing core procedures such as IUI, IVF and Andrology services.

It also offers several state-of-the-art technologies such as Vitrification for preserving embryos and eggs, Embryoscope and ERA to find out the timing of the uterus’ capacity to accept embryos – all procedures that significantly improve the chances of a pregnancy following IVF-ICSI, even in patients with multiple previous failures.

Business situation

Initially they were relying on traditional methods only. Had a huge team of business development responsible for detailing about the IVF services to the gynecologists and establishing bonding with them to increase share of references of their services.

On the contrary side gynecologists were struggling to get updates on patients those were referred for services to their center.

Business complexities at a glance

FForce – FSIS, an information system for field sales executive to access and analyze their own sales on mobile devices on the go.

It uses data mining and advanced analytics toolset to provide sales analytics to line managers based on cumulative sales done under his territories.

It is available on both Android (Smartphones and Tablets) as well as IOS (iPADs and iPhone).

  • Need to wait for long hours to find small window from doctor/physician
  • Struggle to get sufficient time to brief in detail
  • Need to carry huge burden of documents
  • Struggle to get patient history to brief in detail
  • False reporting
  • High attrition rate

So, our client realized that to excel in this highly competitive digital era they need to redesign their traditional manual approach.

Solution overview

Our expert team identified all the pain areas and offered them a smart feature in FForce-SFA. It provided a window, to the field force, showcasing the entire history of patient including the services availed by the patient. With this it became very easy for the business development managers to talk about patients to the gynecologists.

With this feature they just need to carry their mobile devices loaded with multimedia presentations. The solution helped to get the required patient information in single click to business development managers as well as the doctors to keep them well informed.

FForce-SFA also offered our clients various functions like:

  • Doctors/products profile management
  • Tour plan, Call submission
  • Expense submission
  • In-clinic briefing
  • Quiz and Knowledge sharing
  • Geo-fencing
  • Timesheet for Managers
  • Analytics / MIS

Benefits derived

  • Patient information readily available
  • Controlled False reporting
  • Achieve extreme level of productivity, accuracy and closure
  • Reduce administrative cost
  • Easy, centralized tracking of customer information
  • Avoids bad scheduling
  • Easy and fast sales report generation
  • Achieve optimum use of resources
  • Reduce the attrition rate
  • Effective communication between top level management to front line field force
  • Increase customer loyalty and brand value

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