About Client
A leading FMCG ice cream brand with a strong footprint across multiple regions, renowned for its rich assortment of flavors and robust cold chain operations. Their extensive network drives a continuous demand for Deep Freezers (DF) to efficiently serve retail and distribution channels.Hassle
This fast-moving consumer brand lacked a centralized system to manage DF allocation requests and inventory transfers, which led to:- Manual tracking of stock and allocation requests.
- Frequent miscommunication among distributors, dealers, and depots.
- Delays in deploying Deep Freezers to the right locations, impacting overall operational efficiency.
Tackling the Challenge
The core challenge was to unify scattered inventory data spanning distributors, dealers, depots, and direct procurement, and create a streamlined system capable of real-time DF reallocation.
We tackled this by developing a custom web application that efficiently managed four primary allocation channels:
- Distributor
- Dealer
- Depot
- Purchase Order (Direct from Manufacturer)
Transformation Business Impact
- Reduced allocation turnaround time by 80%, speeding up how quickly DFs reached where they were needed.
- Gained end-to-end visibility of DF inventory and status.
- Minimized idle assets, dramatically improving DF utilization.
- Enhanced accountability with role-specific access and tracking features.
- Delivered a scalable platform, primed for integration with future sales and asset management modules.