Breaking Free from Old-School Systems: How a Veterinary Leader Took Control of Its Field Operations

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A leading chain of IVF centers in India adopted FForce to automate sales process and handle patient management

About Client

A well-established animal health company under a major pharmaceutical group, the client specializes in veterinary medicines and healthcare products. With a large field sales team handling customer orders, sales, and forecasting, they relied on a field force automation system. However, their existing platform created more problems than solutions. To stay competitive, they needed a system that was modern, efficient, and easy to use.

Hassle

The client faced major roadblocks with their previous system:
  • Lack of Support: Issue resolution was slow, leading to delays.
  • Complexity for Users: The system was difficult to navigate, slowing down work.
  • Outdated Processes: The approach was inefficient and didn’t keep up with business needs
These challenges not only affected field productivity but also led to inefficiencies in business decision-making.

Edge Out with FForce

We introduced FForce, our cloud-based, automation-driven field force platform, designed to simplify and accelerate their operations. Key improvements included:
  1. Automated Expense Module: TA-TD calculations now happen instantly, eliminating manual errors and delays.
  2. Seamless Integration of Four Power-Packed Modules:
  • Sales Force Automation – Boosts productivity in field sales
  • Customer Order Management System (COMS) – Tracks and processes orders efficiently
  • Rolling Forecast – Enhances demand planning with real-time data
  • Field Sales Information System – Provides accurate sales insights for better decision-making
With FForce, the client moved from outdated, manual-heavy processes to an intuitive, automated system that put them back in control.

Tackling the Challenge

The biggest challenge was migrating data from their old system.
  • Unstructured and incomplete data made the transition tricky
  • The previous system’s lack of support meant we had to organize, validate, and migrate data carefully.
  • With a renowned parent company, there was no room for errors.
We worked closely with their team, ensuring a step-by-step, structured migration process that left no data gaps or operational downtime.

Transformation Business Impact

  • Flawless System Migration: A complex transition was handled seamlessly.
  • Simplified Workflows: The new system is faster, easier to use, and more efficient.
  • Round-the-Clock Support: Our 24×7 hypercare support ensures a smooth adaptation phase.
  • Increased Productivity: Automation and cloud integration have significantly improved efficiency across field operations.
With FForce, the client now operates on a future-ready system that enhances visibility, efficiency, and decision-making—giving them the agility they always needed.